There's no better time to share your new scent with your customers.
In the midst of a health crisis, cooped up at home for work and play, many of us have been burning more scented candles lately than we ever have before.
Scents are a tradition in many cultures, a mainstay in many homes, and even a luxury with which you can treat yourself and others.
As stores, hotels and spas prepare to reopen their doors, everyone is using innovation to keep their customers coming back and staying. Olfactory marketing is one of these winning strategies, that little extra that will make your business stand out, your customers and visitors feel good.
But what is the basis for asserting the existence of a real impact of a scented atmosphere? Do scents really affect our perception of space?
"There is scientific evidence that scents can play a critical role in the physiological effects of mood, stress, work capacity and overall mental health," said Chryssa Chalkia, a licensed clinical integrative psychotherapist and cognitive behavioral therapist. Chryssa says she uses scents in therapy to put her patients at ease, to help them relax, which is what is needed to help them.
A study conducted by Keville and Green in 2009 also confirms that balance and psychological well-being can be improved by the use of fragrances
Our sense of smell is incredibly powerful and should not be underestimated. Scents stimulate the part of your brain that is connected to memory and mood. The healing properties can have psychological effects, whether it's boosting energy, relieving stress or even improving mental clarity.
Scents stimulate our limbic system, the part of the brain that houses our memory and emotions. Hormones that have a direct impact on mood, such as serotonin and dopamine, are produced there. Therefore, our emotional state is influenced by the relationship between smells, memories and emotions.
In short, while some smells are attractive because of the memories associated with them, others create an emotional response that is identical to most individuals.
For example, ylang-ylang promotes feelings of joy and ease, jasmine enhances positive feelings and energy levels. Peppermint and spearmint awaken the mind, improve concentration, and memory. But if your goal is to relax your clients, rosemary, bergamot, chamomile and geranium are for you. Citrus fragrances "lift the spirit and stimulate energy", a combination that makes sense in a professional environment.
DAENA has over 8 years of proven experience in creating bespoke and unique scents, formulating the fragrance that is right for your client and your brand.